Australian Financial Review BOSS, January 2001 p. 17-20
Building your own brand means collecting skills as well as clients. But what do you get for your high profile credentials, and what does your boss think of them?
Even the NSW President of the Graduate Management Association, Andrew Horsley, happily acknowledges that an MBA does not offer a magical recipe to transform people into business gurus and many students have slowly realised that "an MBA doesn't make you a better person".